THE BACKSTORY

Producing & Styling

Wendi formally trained as a hair colorist at Vidal Sassoon in Beverly Hills, CA. Thereafter, she landed in the Clairol Professional Product Division as a Technical Consultant during which time she helped raise upwards of 100k for amfAR. She returned to work behind the chair at Allen Edwards Salon in Studio City, CA as the Lead Colorist and Education Director. Finally, she arrived as the sole owner of Maxfield's Color Group in Studio City, once being featured as OK Mag's Top Pick Hair Salon. Eventually, she found herself on set more often than not in the effort to keep up with marketing salon trends. She became so immersed in the producing aspect, she fell in love with it. She now maintains her celebrity peppered clientele in a private Los Angeles co-op studio which also doubles as a staging zone for hair and makeup during local exterior shoots. You are most likely to find her juggling producer hats when she is not behind the chair. 

 

She placed in RAW-Artists top 5 for the production of Alice In WonderGLAM. And her passion for style and beauty photography as a shoot producer/director and stylist is well captured in the editorials she produced for Dark Beauty Magazine.

 

The Creative Flow and Producing

Interview outtakes from the unedited story

Dark Beauty Magazine Wedding Issue 2012 authored by Karen Kardell.

KK (Dark Beauty Magazine):

"Describe your process arriving at the images you get and how you relate the hair design to the shoot project." 

Wendi:

"I pretty much see everything in technicolor, at least the levels of depth and tonal value anyway and I have done so for a long time. So, when an idea begins to surge it usually starts with a connection to a movie or story and then I try to tell the story visually through hair, makeup, fabric and ambiance. The overall texture is important to me. I've even sewn a dress out of drapes, sailboat ropes and safety pins minutes before a shoot to get the image I envisioned."

KK (Dark Beauty Magazine):

I understand you've owned the salon, Maxfield's Color Group for a number of years, but how did you get so involved with shoot production?

Wendi:

"Well, I have done shoots off and on throughout my career. But once I was entrenched in the marketing of my salon, I had such a drive to create and recreate what I guess you could call 'a constant image metamorphosis'. I come from a long line of creative family members, and I studied Art History in college; so I guess there was no escaping it."

 

KK (Dark Beauty Magazine):

Do you have a favorite artist's quote or a favorite movie quote that inspires your work?

 

Wendi:

"I suppose; to paraphrase Georgia O'Keeffe:

'Color is one of the things that makes my life worth living.'  Though, I do love the play on depth and light in a well done black and white image."

 

KK (Dark Beauty Magazine):

"Is Georgia O'Keeffe your favorite artist?"

 

Wendi:

"No. Actually, since I was a little girl, my favorite artist has been Maxfield Parrish; he is the most inspiring painter for me, mainly for his brilliant use of pigments. Hence, I named my company after him."

 

KK (Dark Beauty Magazine):

"Superb. Thank you so much for sharing your story with us."

 

Karen Kardell DB Magazine