.... in Los Angeles
Moderate Performance Months
Low Performance Months
High Performance Days & Times
12 pm to 2 pm
5 pm to 7 pm
Post summer family vacations, as the L.A. Unified School District heads into the September semester, parents begin falling into their routine again. The momentum continues through the holidays with a spike during the Entertainment Awards calendar and just after tax season.
Just before tax season salon professionals often experience a trend of clients cutting back on services while anticipating a financial tax hit; taking a more conservative approach to luxury services like grooming and self-care. And, since L.A. is a casual city, the summer months lend themselves to a more relaxed lifestyle with a change in routine as many families are on vacation. And while hair color services fall off, haircuts are more popular.
The first quarter of the year is typically very quiet for stylists. With post-holiday spending and the forecast of tax prep's April 15th deadline, clients will drop off for a few months. In May we see a bit of a climb as people see their tax refunds rolling in. Stylist purchasing falls in unison with these scenarios.
Tuesdays can be busy after people discover their hair didn't withstand the weekend selfie overkill. Thursday nights are the industry standard for accommodating the after-work clients, and of course the busiest day of the week... Saturday.